Bosch Cookit Worldpremiere

This movie was shown at one of the biggest tech fairs in Europe, the Internationale Funkausstellung (IFA) 2019 in Berlin. It was playing as a constant loop at the Bosch exhibition booth to support the release of the new Bosch Cookit food processor. The film was specially tailored to the booth: a real Cookit stood directly in front of the screen, so we decided to work mainly with central perspectives and mirroring.

To underline the home-cooking character of the Cookit, we showed it not only in a clean studio environment but also in a warm, cosy kitchen with herbs and real kitchen supplies. All food shots were planned as high-speed sequences and filmed on a Phantom Miro at up to 1,500 frames per second, then combined with CGI of the product.

My role: Direction, art direction & concept, 3D, compositing & editing

Credits – Client: Avantgarde for Bosch · Creative Direction & Production: Lydia Schulze, Christoph Hartmann · Direction, Art Direction & Concept: Christoph Ott · 3D Artists: Christoph Ott, Daniel Lepik, Stephan Wachtberger · DoP: Julia Weingarten · Set Design: Friederike Sell · Food Styling: Martin Kühnel · Color Grading: Christian Kröhl · Compositing & Editing: Christoph Ott, Daniel Lepik, Stephan Wachtberger · Sound Design: Kai von Glasow