Car Case Study
This clip was part of a pitch for a German sports-car brand. Our idea was based on a clean, minimalistic style and powerful pictures, slowly revealing the individual key features of the brand, increasing tension towards a release of power at its climax. For each topic – power, excellence and connectivity – we crafted specific worlds that carry the feeling on to the next one.
My role: 3D artist
Credits – Agency: 908video Berlin · Art Direction: Christoph Hartmann & Daniel Lepik · 3D Artists: Christoph Ott & Daniel Lepik · Music: Kai von Glasow · Tools: Cinema 4D, After Effects
Revealing…
…power
It’s all about power and control.
The engine is at the core to everything, transforming energy and putting everything into motion.
The tires then bring maximum traction to the ground, even until it bursts.
The engine is at the core to everything, transforming energy and putting everything into motion.
The tires then bring maximum traction to the ground, even until it bursts.
…excellence
Streamlined shapes interacting with the forces of nature.
We’ve been told that the client puts a special focus on how his product interacts with the environment, therefore we created abstract worlds that convey a sense of lightness moving through them
We’ve been told that the client puts a special focus on how his product interacts with the environment, therefore we created abstract worlds that convey a sense of lightness moving through them
…connectivity
Modern sport-car manufacturers have to be on the forefront of digitalisation, providing the customer with the ability to use the same smart services on his car as on his smartphone.
These shots were designed to convey the feeling that the car is enhanced by a strong digital backbone
These shots were designed to convey the feeling that the car is enhanced by a strong digital backbone
Credits
Agency: 908video Berlin
Art direction: Christoph Hartmann & Daniel Lepik
3D Artists: Christoph Ott & Daniel Lepik
Music: Kai von Glasow
See more on: