Car Case Study
This clip was part of a pitch for a German sports-car brand. Our idea was based on a clean minimalistic style and powerful pictures, slowly revealing the individual key-features of the brand, increasing tension and a release of power at it’s climax.For each topic, we crafted specific worlds that carry the feeling on to the next one.
The engine is at the core to everything, transforming energy and putting everything into motion.
The tires then bring maximum traction to the ground, even until it bursts.
We’ve been told that the client puts a special focus on how his product interacts with the environment, therefore we created abstract worlds that convey a sense of lightness moving through them
These shots were designed to convey the feeling that the car is enhanced by a strong digital backbone